CHI Ionic Color Illuminate Shampoo - # Platinum Blonde Purple Shampoo 355ml/12oz range_Ash Series warmth and vigor

warmth and vigor

with notes of juicy pear

A smoothing & anti-frizz hair treatment Contains a surface-morphing polymer that coats hair fiber with a protective film Blended with lipid softening agents that work at the heart of fiber Provides fluidity & nutrition while controlling unruly hair Hair appears suppler

offering a powerful contrast between fire and ice

This floral fruity gourmand fragrance has a blend of eucalyptus

CHI Ionic Color Illuminate Shampoo - # Platinum Blonde Purple Shampoo 355ml/12oz range_Ash Series warmth and vigorAn illuminating, 90% natural shampoo for colored hair Formulated with Silk Amino Complex combining ceramic, amino acids & silk that deeply penetrate the hair cuticle for ultimate color deposit & moisture delivery Helps maintain salon fresh color in natural hair color & color treated hair Offers color preservation & color balance in one step Creates custom shades by intermixing colors for endless possibilities Can be used weekly or daily, depending on